Concept phase first From from €4,800

Corporate Design

Brand identity that holds up. Logo, colour system, typography, design language. Built with regard for everyday usability over years, not just for the launch photo shoot.

A corporate design decides how your brand reads before someone has talked to you. It also decides how quickly your team puts together a coherent slide deck on a Monday morning — and whether your next job posting looks “polished” or “improvised.”

We build brands that don’t just look good on launch day but hold up over years. That means: systems, not logos. Rules a junior designer can apply. Toolkits that work in code, in print, and in slides.

How we work

Corporate-design projects start with a concept phase. In 2–3 days, we sort brand position, tone of voice, and visual direction. The output is a design direction: mood boards, first typography choice, first colour direction, first logo sketches.

In the main project we sharpen the system. 3 logo directions, 1 picked, then finalised. Colour system (values with application rules, not just hex codes). Typography setting (typeface choice + hierarchical rules). Application examples (letterhead, website, social templates, slide deck). Brand book as a living document.

Where we’re different

We build the system we design. A brand manual is only as good as its implementation. We ship brand + implementation as one piece.
Design for tools people actually use. Slides, newsletters, contract letters, job listings — not just hero renderings.
Print stays part of the language. A brand that only lives digitally is half a brand. We do print applications too.

What’s included

Concept phase (brand position, direction, billed separately)
Logo system (primary mark, signets, application variants)
Colour system with application rules (web, print, screen)
Typography setting (typeface choice, licensing advice, hierarchical system)
Image language (style direction, photo briefing templates if relevant)
Application templates (letterhead, email signature, slide deck setup)
Brand book as a digital document (Notion, Figma, or web)

When this isn’t right

If you only need a logo (no system), specialised logo designers are often a better fit. If you want a new website and the brand already exists, head to Business Website.

How it continues

Brand projects start with the concept phase. To take the temperature first: free intro call.

Past projects

Log+Key Branding

We have developed the Log+Key brand for our digital key management platform.

Branding
Sites

Lukas Podolski

Realization of the website of the former national player and Cologne legend Lukas Podolski for MILK Design.

Sites

persolog

Soft rebrand, development of the new online store and implementation of a new merchandise management system for persolog's analog and digital products.

Branding
Shops

P5 Website

In collaboration with the design agency Piratas, we realized a website based on the CMS Contao for the renowned architecture firm P5.

Sites

FAQ

How are you different from a pure design agency?: We build what we design. A brand system that has to work in code, in print, and in slides — and that we'll implement ourselves.
How many logo concepts?: Usually 3 directions, narrowed to 1 for refinement. More options don't make decisions better.
Do we get a brand book?: Yes — as a living document, not an 80-page PDF. Typography, colour, image language, application examples, do's and don'ts.

Other services

All services →